Appellation

Appellation : nf  An appellation is the action, the way of calling a thing (synonyms: denomination, designation).
It is also the name that we give to a thing (word, name, vocable). Common, usual name of an object.
Designation of origin: designation of a patented by the name of the place where it was harvested or made. Un wine bycontrolled designation of origin (A. O. C.).