WKD Original Vodka : WKD Original Vodka also known as “Wicked” is a trademark de mix produced by Beverage Brands. It is sold and heavily marketed in United Kingdom and Ireland with the slogan » Do you have a WKD side (for « mean »)? ", And also in many countries ofEurope Mainland. AC Global Nielsen ranked it as the number one alcopop (*) ready-to-drink (RTD) in the United Kingdom in 2006.
En December 2014, to comply with tax laws alcohol and minimize future tax increases, "Alcoholic Mix WKD" has replaced the former "Original WKD", and the former Original Mix is no longer available at United Kingdom and Ireland. The small change to the element alcohol of the WKD was not intended to modify the taste du patented and always contains vodka XNUMXPS distilled.
In addition, it contains a base of alcohol alternative (no wine) to minimize taxes. There recipe itself remains unchanged.
Product Information: WKD originally contained 5,5% alcohol by volume (ABV), but this was reduced to 5% in October 2003, to 4,5% on 25 July 2005, and later at 4%, running from 2020. The drink was launched in August 1996 in Scotland under the name 'Wicked'. Initially available in bottles of 330 ml, the bottles were then reduced to 275 ml, corresponding to other alcopops (*). THE bottles of 275 ml are sold in pubs, bars and stores through the United Kingdom, with some stores also selling multipacks (**) of 4, 10 and 12 and bottles of 700 ml.
(*) An alcopop (or cooler, spirit cooler [in South African English], or malternatif [in American English]) is any of certain flavored alcoholic beverages with a relatively low alcohol content (e.g., 3-7% of alcohol by volume).
(**) Multipack: Wrapping bringing together a batch of the same commodity.
Variétés Current WKD:
From 2020:
| No. | Last Name | Information | Release date |
|---|---|---|---|
| 1 | WKD-Blue | Aroma » fruits mixed « | 1996 |
| 2 | WKD Iron Brew | Color orange, flavor Irn-Bru (soft drink Scottish) | |
| 3 | WKD WKD Berry | Color Red dark, flavor de berries | |
| 4 | WKD Mango Crush | Color orange, flavor mango | |
| 5 | passionfruit | Color fishing, flavor passion fruit | |
| 6 | NKD Blueberry and Elderflower | Low Teneur en calories, flavor de violets, blueberry and flower de elderberry | 2018 |
| 7 | NKD Lemon and Lime | Some caloric, color shiso clear, flavor lemon et lime | 2018 |
| 8 | pink gin | Color Pink, flavor de Raspberry | 2019 |
| 9 | Orange and Passionfruit | Color yellow, flavor orange et passion fruit | 2019 |
1, 3, 4, 6 and 7 are sold in standard mixed multi-packs.
Advertising : WKD Vodka was strongly promoted in United Kingdom. The promotion includes a the countryside de advertising television, a national poster campaign, scoreboard sponsorship at Premiership football clubs, sample distribution at bars and discos, sponsorship and student visits. Their slogan “Do you have a WKD side? was launched in 2000 and hit TV screens in 2001. ads TV shows feature men pulling pranks or behaving strangely or selfishly for the drink.
Along with several other alcopop or RTD producers, WKD was considered by the British ASA to be using ads likely to appeal to under 18s and some of their ads TV shows have been banned.
Sponsorship: WKD was a sponsor of the 'WKD Shed Sports Show' which aired on Nuts TV, which had its own channel on Freeview and Sky but closed on 15 January 2009.
WKD has been a sponsor of the 'WKD Nuts Football Awards' since the annual event began in 2006.