Trendy hotels from home

The high-end hotel industry, a new El Dorado for fashion houses: Although the phenomenon is not new, the investment of fashion houses in the hotel industry seems to be gaining new momentum these days. From Zadig & Voltaire to Maison Kitsuné and even Bensimon, among others, ready-to-wear brands are looking for other identity universes to express themselves.
In 2004, 15 years ago, the Spanish shoe brand Camper surprised its world by opening its first hotel in Barcelona. Affirming so...