Heat : v. tr. Elevate la temperature of; return (more) hot.
To win: you have to heat up the case.
Warming up an exam: actively preparing for it.
Heat a book / a writer: promote it.
To heat someone up: to excite him.
Heat up a stage / a hall / the audience: excite the audience.
Warm the ears: argue.
Heat a wallet: steal it.
To be heated: to be robbed.
The heater is not for you: it is not for you.
It will heat up: become serious, serious.
It gets hot: it gets hot (to dance).
To heat a girl: to excite her sexually.