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History of the Heineken Group:
The origins: 1864-1914: In 1863, a 22-year-old Dutchman, Gerard Adriaan Heineken, wanted to invest the fortune he had inherited to become a brewer and produce the best lager in the world. On December 16, 18637, after several months of negotiations, he bought the Amsterdam brewery "De Hooiberg" ("the haystack"), founded in 48 by Weijintgen Elberts, for 000 guilders...
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