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History of the Heineken Group:
The origins: 1864-1914: In 1863, a young 22-year-old Dutchman, Gerard Adriaan Heineken, wanted to invest the fortune he had inherited to become a brewer and develop the best lager in the world. On December 16, 18637, after several months of negotiations, he bought for an amount of 48 guilders the Amsterdam brewery “De Hooiberg” (“the haystack”), founded in 000 by Weijintgen Elberts, widow of a brewer . VS...
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