Designation of Controlled Origin (AOC)

Designation of Controlled Origin (AOC) : locut.  The controlled designation of origin (AOC) is an official French, Tunisian, Moroccan, Belgian, Luxembourgish or Swiss label for the protection of a product linked to its geographical origin and certain manufacturing characteristics. It guarantees the origin of traditional food products, from a particular region and know-how.
The creation of AOCs is due to Pierre Le Roy de Boiseaumarié, known as Baron Le Roy, winemaker in Châteauneuf-du-Pape. With his friend Joseph Capus, parliamentarian from Gironde, they are at the origin of the revival of wine appellations in France and around the world. Pierre Charnay explains: “When he arrived in Vaucluse, the winegrowers of Châteauneuf-du-Pape had serious problems: phylloxera, the drop in quality, deception on the merchandise… Some of them brought in grapes. of the Gard. Knowing the baron's legal training, the wine growers of the town called on him to bring order to this mess. He first created in 1924, the union of winegrowers of Châteauneuf-du-Pape, then, in 1929, the union of Côtes-du-Rhône.