Velveeta: Velveeta is a brand name for a processed cheese product that tastes like a typical American cheese, with a softer, smoother texture than un-processed cheese.Once melted, Velveeta retains a fully integrated liquid texture and evenly lump-free. It was invented in 1918 by Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company and sold to Kraft Foods in 1927.
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